Obama Ad- Times Square
January 8, 2010 § 34 Comments
A lousy sales pitch. Sneaky at best. But will it rake in the dollars?
Does that really matter?
Weatherproof Apparel has once again shown us all how dare-devil and in love with the President they are. Or have they? Surely, that is not the question.
Perhaps, President Obama needed an outerwear piece when he climbed up the Great Wall of China. Like we all do. You see, there were chances of mist up there. So you gotta weather proof things. So President Obama does what we all would do: he wears a weatherproof jacket. Then he does what we don’t do, he goes and gets himself clicked.
Mr. Stollmack comes across the picture (more likely his attention was brought to it by an equally eager employee or friend). Mr. Trollmack owns a special collection of magnifying glasses. He goes about looking for Weatherproof’s logo all over the picture like a mad man all psyched up. Viola! It is indeed the Weatherproof jacket! What is one to do?
Mr. Trollsmuck knows best. He calls Associated Press and goes:
“Well hello there you guys over there! Nice day outside, eh?”
“A wee bit cold I’d say Mr. Troll. Umm Stoll, Mr. Stoll..mack is it?” says the voice on the line.
“A wee bit? Listen up wee man, we at the Weatherproof company think you guys rock! We would like to buy the rights of a certain silly old picture you took some time ago. In fact it was really long ago, since it was taken last year!”
“Oh yes of course…that’s very nice of you sir. Erm, which picture may I ask? They are all here at my finger tips really,” says wee-man.
“The one with Obama on the Great Wall of China! You know the one? Yes, yes, that’s exactly it! Now don’t you think the President has an impeccable taste in clothing? Yeah, I thought so. Don’t you think the whole world deserves to know about it? Ha! Yes, I thought so too! Well then, it’s a deal I get it?
Very good then. Looks like we are going to be good ol’ friends wee-man. Let’s get on with it and do the good deed any self-respecting admirer of fashion would do!”
So here we go, dear New Yorkers, and the world at large. It’s that easy to stir up a controversy which in itself is an ad. Confused? Wait. You’ve also got to remember that this ad is not about selling. And remember to let the press in. Even if they refused to run this ad in their publications, they will talk about it.
Do not fear! Nowhere does the ad say that the model endorses the product. Says my lawyer. Ha, legality is really a synonym for creativity. In fact, the model has not even charged a fee! This stuff is so good my friend, he would rather do it pro bono!
This is truly an act of giving joy to all and sundry.
New Yorkers love Obama. Heck it’s a Democratic State. Rest assured they will talk about that.
People will simmer with new found respect and admiration for the President’s taste in clothes and rugged modeling skills. Yes, they will. Rest assured.
And the media, well, shh…you and I know it’s really all about the media isn’t it?
Some will even talk about crowds gawking at the said billboard, since they have nothing better to do anyway. Some will claim that every passer-by was out there clicking pictures, and offering a commentary on the spot. Only you and I know that most pedestrians just walked about their way, barely noticing the news that supposedly fumes.
Don’t believe me? See for yourself:
Moral of the story? There are many perks to carrying a magnifying glass everywhere you go. The truth is in the details. And details, we love them here at Weatherproof.
When the White House rises and shines to another lovely day tomorrow, we will see what my secretary has to say.
Aha! Perhaps President Obama was looking to wear just another non-attention seeking piece of outerwear on his trip to the Great Wall of China. Now we will never know.
– The Juicer at work