Stupid Ain’t Dumb
January 26, 2010 § 29 Comments
So much has been said about the latest Diesel Ad Campaign, that I am tempted to skip any opinion on this post, and instead, ask you for yours.
This ad campaign is currently plastered all over the city, in your face, my face, and now on your screen. Blame me for the latter:)
I could also, stare at these ads long enough, until the creative strategy becomes apparent, like an epiphany of sorts. And then, spill a lengthy essay all over this page like the opinionated bug that I am.
But more easily done is adding a link to Creative Review, since it provides quite an unbiased, clear and objective piece information on this ad campaign (Laziness wins!). Skip the comments section on Creative Review for now – as it might influence your own response to these adverts. And what I need is your unadulterated instinctive response! Even if you think it’s stupid. It ain’t.
Here we go with some non-reel, real life images from the West 4th street subway station, NYC. Close to the Washington Square Park, N.Y.U., and West Village pubs. Believe it when I say that this subway stop is currently imploding with Diesel typography:
Observation#1: I did run into people who were mighty amused with these ads: some who posed or smiled, and some that suppressed a smile and skipped away before I could click them. All in jolly good fun.
The society’s conscience bearers are saying that selling ‘Stupid’ as an ideology to our young folks is downright wrong. Some people agree that buying an expensive pair of Diesel jeans is definitely a very stupid act, as are these ads. The end justifies the means kind of thing. Some are confident that the creative ad campaign lacks…er..creativity, and is destined to fail.
There are others who think that the creative message is not literal, it’s the irony we need to appreciate. Being wise sometimes limits us from doing things we could have done, discovered things we didn’t, and so on…leading to unknown possibilities we have not allowed ourselves to explore in favor of the known ones.
Observation#2: People walking past these ads were not taking them as a personal assault. No, they do not think Diesel thinks they are stupid.
Are you getting my drift?
What is your take? Can Stupid be redefined as something embodying creative freedom, love for risks and instinctive behavior?
Which reminds me: This is not the first time we have tried to redefine Stupid. I wonder why that is.
Remember? “Stupid is, as stupid does.”